It isn’t the tools, the content or the people on their own that make a communications strategy work – it’s the power to make these work together.
The power of the new has always had appeal. How to tell bad ‘new’ from good ‘new’ is as important as knowing how to count to ten. The key is in understanding why you want ‘new’ in the first place. If you have a problem you want solved, perhaps it is time to step into the unknown, and embrace innovation to deliver a new solution that really is as new as it claims?
We can work with your teams to make innovation a practical, grounded reality of your business, with the right safety-nets, budget controls and support to get you where you want to be every time.
We have been leading the charge in working with large service providers to transform their customer service experience – both for the customer and for front-line staff. We ask the tough questions and we unpick the assumptions we can all make to get to the nub of the behaviours at stake. We redesign and rebuild to create a service interaction designed to bring out the best in your people and your customers – who are, after all, your people too.
So what’s required? Some clever-thinking, some getting into the heads of your customers, some creativity, a willingness to look at behaviours in your own organisation, and a smattering of communications technology here and there. Does it have to cost the Earth? No. But if you don’t take the plunge it might cost a lot more than you bargained for down the track.
We love to work with people who love what they do – just like us.
I’ve been helping people to communicate for over 20 years.
I’m a creative communications and brand strategist, specialising strategy, delivery, innovation, emerging technologies and future trends. In addition to my work in corporate, entertainment and Third Sector, for the past 15 years I’ve specialised in working in the water industry, helping organisations to connect with and transform the customer experience.
I’m fluent in all of it. Which is important when the goal is to deliver your message to the world.
I love living by the sea. On a Friday night you’ll find me making a mean round of Old Fashioneds and playing some great old vinyl.
Photo by Sam Ireland
With a background in art and a passion for project management, I’m equally happy sweating over a spreadsheet or a piece of code as I am writing a bit of copy or trying to find just the right image – and very lucky that my work allows me to do all of this.
My love of media and communication has led me to jobs in radio, magazines, and digital media, as well as guaranteeing that I’ll never quite reach the bottom of my stacks of music, movies, and books.
I live with my husband, daughter, and ill-behaved menagerie of pets on Florida’s Gulf Coast, where I can be found trying not to burst into flames whenever I step into the sunlight.