Sussex Bread Company
For Jane McLaughlin and sustainable cities expert, Ed Synnott of Tynos Consulting, each with more than 20 years’ in the business of communicating ideas, encouraging behaviour change and transformation, and having written about, advised, devised, facilitated and presented sustainable practice, both had a burning desire to get into a business in the real economy to make some change on the street.
Along with another partner, we created Sussex Bread Company – on a mission to produce quality, artisan gluten free bread, made with love. With no roadmap, and with the available product on the market tasting a step up from cardboard, there was a job to do. We achieved this and more, winning the 2014 Tiptree World Bread Awards (Gluten Free Category) in our first year of opening, and medalling in the two subsequent years. Our breads were the talk of the town in Brighton and the South-East and we helped to push the bar on quality and acceptability for gluten free product. We also opened the first gluten free cafe/bistro in Sussex.
We embedded these values in every part of our business, from our ethical purchasing and use of compostable and biodegradable materials, fairtrade and local produce where possible, to being leading members of the Share the Warmth suspended coffee scheme – providing free hot drinks to homeless and those in need. To further assist homeless people in the South East we supported Worthing Churches Homeless Project through regular food donations. We hired our staff locally, paying at or above the London Living Wage.